The plan: a lab director uploads a de-identified CSV — no EHR integration, no PHI — and Ardia scores denial risk and drafts an appeal. Try the concept sandbox below on synthetic data; the engine is in active build.
Pre-revenue — this is our go-to-market plan, not a report of results. Ardia has no paying users or revenue yet; the seat, ARR, ROI and market figures below are our target model and projections. The sandbox runs on synthetic data only (no PHI), and the analysis engine is in active build. Non-diagnostic.
90 sec
CSV upload to AI-generated denial risk score & appeal draft
0 IT
EHR integration required for Phase 1 — just upload a CSV or HL7 paste
559
Seats × $149/mo = $1M ARR — our target PLG model (projection, not current users)
Interactive Sandbox Demo
Click to Run Sample Analysis
Simulated EDI 835 denial file · No PHI required
⚠ HIPAA Notice
Do not upload actual PHI without an executed BAA. The sandbox uses synthetic/de-identified sample data only.
Ardia denial-analysis sandbox · demo
> Ready to analyze denials...
> Upload a sample EDI 835 file or click below to run demo
> No PHI required · Runs in your browser · HIPAA sandbox
Ardia denial-analysis sandbox · demo
> Click the upload zone to begin demo...
PLG Architecture
Six Pillars of Healthcare PLG
Ardia's Product-Led Growth engine is purpose-built to eliminate every barrier between a lab director's first denial and a self-serve, product-led model — without a single sales call or IT project.
⚡ Zero-Integration Onboarding
7-day free trial with no credit card. Upload a CSV of de-identified specimen data or paste an HL7 message. AI-generated interpretive comments and denial risk scores in 90 seconds. Eliminates the 6-month IT barrier entirely. No EHR connection required for Phase 1.
WHY IT MATTERS
Traditional RCM software requires 6–18 months of IT integration. Ardia's CSV-first approach means a lab director can see ROI in 90 seconds.
🔌 UI-Less Architecture
Chrome extensions and background APIs are designed to overlay existing LIS or EHR systems. Acts as an ambient intelligence layer delivering denial alerts and appeal briefs inside your existing workflow — zero disruption, zero retraining required.
TECHNICAL DETAIL
Designed to integrate with Sunquest, Cerner, Epic, Meditech via browser extension + REST API. No FHIR server required at Phase 1.
📈 Viral Expansion Math
Once a single lab director validates efficacy, self-serve checkout upgrades to a $1,499/month lab-wide license instantly. No sales call. No procurement committee. Target model: 559 seats × $149/seat = $1M ARR.
Every appeal brief generated by Ardia includes a full FCA-safe audit trail: LCD cite, CPT justification, clinical evidence, provider attestation checklist. All AI decisions are explainable and auditable. SOC 2 Type II planned.
LEGAL COVERAGE
HIPAA BAA required before PHI upload. TX SB 1188 compliant. TRAIGA (TX AI Act) ready. False Claims Act safeguards built-in.
🧠 Payer Intelligence Engine
Ardia's team spent 25+ years inside Cigna, UnitedHealthcare, and Aetna. Our payer-side insider intelligence knows exactly which denial codes are auto-generated system errors vs. genuine coverage disputes — and which arguments have the highest win probability at each MAC.
For enterprise labs, Ardia operates on a zero-upfront contingency model: 20–30% of recovered revenue only. This means every $1M in denials processed = $200K–$300K revenue to Ardia. The lab only pays when they win. Infinite scalability without sales risk.
INVESTOR MATH · PROJECTION
US labs deny ~$262B annually. 2% market capture = $5.2B revenue opportunity. Current total addressable market = $68.4B (2030E).
