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Product-Led Growth Strategy

Stop Waiting for
12-Month IT Cycles

Experience the Autonomous Clinical Proof Engine today. Zero EHR integration required. A lab director can go from CSV upload to AI-generated denial risk score in 90 seconds.

90 sec
CSV upload to AI-generated denial risk score & appeal draft
0 IT
EHR integration required for Phase 1 — just upload a CSV or HL7 paste
419
Paying users at $149/seat = $1M ARR — the PLG math that works

Interactive Sandbox Demo

Click to Run Sample Analysis
Simulated EDI 835 denial file · No PHI required
⚠ HIPAA Notice
Do not upload actual PHI without an executed BAA. The sandbox uses synthetic/de-identified sample data only.
Ardia Financial Adversary Engine v2.1
> Ready to analyze denials...
> Upload a sample EDI 835 file or click below to run demo
> No PHI required · Runs in your browser · HIPAA sandbox
Ardia Financial Adversary Engine v2.1
> Click the upload zone to begin demo...

Six Pillars of Healthcare PLG

Ardia's Product-Led Growth engine is purpose-built to eliminate every barrier between a lab director's first denial and $1M ARR — without a single sales call or IT project.

⚡ Zero-Integration Onboarding

7-day free trial with no credit card. Upload a CSV of de-identified specimen data or paste an HL7 message. AI-generated interpretive comments and denial risk scores in 90 seconds. Eliminates the 6-month IT barrier entirely. No EHR connection required for Phase 1.

WHY IT MATTERS
Traditional RCM software requires 6–18 months of IT integration. Ardia's CSV-first approach means a lab director can see ROI in 90 seconds.

🔌 UI-Less Architecture

Chrome extensions and background APIs overlay existing LIS or EHR systems. Acts as an ambient intelligence layer delivering denial alerts and appeal briefs inside your existing workflow — zero disruption, zero retraining required.

TECHNICAL DETAIL
Integrates with Sunquest, Cerner, Epic, Meditech via browser extension + REST API. No FHIR server required at Phase 1.

📈 Viral Expansion Math

Once a single lab director validates efficacy, self-serve checkout upgrades to a $1,499/month lab-wide license instantly. No sales call. No procurement committee. 419 seats = $1M ARR at $149/seat.

UNIT ECONOMICS
CAC: ~$340 via PLG · LTV: $8,940 (5yr) · LTV:CAC = 26:1 · Payback: <3 months · NRR target: 130%+

🛡️ Compliance-by-Design

Every appeal brief generated by Ardia includes a full FCA-safe audit trail: LCD cite, CPT justification, clinical evidence, provider attestation checklist. All AI decisions are explainable and auditable. SOC 2 Type II in process.

LEGAL COVERAGE
HIPAA BAA required before PHI upload. TX SB 1188 compliant. TRAIGA (TX AI Act) ready. False Claims Act safeguards built-in.

🧠 Payer Intelligence Engine

Ardia's team spent 25+ years inside Cigna, UnitedHealthcare, and Aetna. Our payer-side insider intelligence knows exactly which denial codes are auto-generated system errors vs. genuine coverage disputes — and which arguments have the highest win probability at each MAC.

DATA ADVANTAGE
847 payer-specific denial patterns · 1,247 LCD rules indexed · 89% L1 appeal win rate vs. 34% industry average.

📊 Contingency ROI Model

For enterprise labs, Ardia operates on a zero-upfront contingency model: 20–30% of recovered revenue only. This means every $1M in denials processed = $200K–$300K revenue to Ardia. The lab only pays when they win. Infinite scalability without sales risk.

INVESTOR MATH
US labs deny ~$262B annually. 2% market capture = $5.2B revenue opportunity. Current total addressable market = $68.4B (2030E).
The PLG Flywheel

How 1 User Becomes $1M ARR

🔬
Lab Director
Uploads 1 CSV
sees $8K recovery
💳
Solo Seat
$149/mo
self-serve checkout
🏥
Lab License
$1,499/mo
10 seats, no sales call
🌐
Hospital System
25–30% contingency
$500K+ revenue/yr
🚀
$1M ARR
419 seats
or 2–3 health systems

No Hidden Fees. No Useless Alerts.

Starter / Solo
$149
/seat per month
  • ✓ 1 user seat • 7-day free trial
  • ✓ ToxIQ or MolecuIQ module
  • ✓ CSV / HL7 upload
  • ✓ Appeal drafts & denial scores
Start Free Trial
Pro Lab License
$1,499
/month, up to 10 seats
  • ✓ All IQ modules included
  • ✓ HL7 / FHIR integration
  • ✓ Audit trail & compliance logs
  • ✓ Priority support
Get Pro License
Enterprise Contingency
20–30%
of recovered revenue only
  • ✓ Zero upfront cost
  • ✓ Unlimited users
  • ✓ Dedicated CSM • BAA + SLA
  • ✓ Custom EHR integration
Book Enterprise Demo